Press
How Mobile Takes Retailers Into Uncharted Territory
2/29/2012
Welcome to the mobile age of shopping: A time when consumers are visiting stores armed with playing card-sized devices that provide instant access to offers, reviews and price comparison...
One in Five People Have Broken Up via Text Message
2/14/2012
inMarket: one in five have broken up via text message...
Valentine's Day poll: 25 percent text their S.O.s 10 or more times daily
2/13/2012
inMarket reveals 25% text their significant other 10+ times per day...
25 percent text their lovers 10+ times a day
2/13/2012
inMarket reveals 25% text their significant other 10+ times per day...
Shopping app Checkpoints drives product discovery
2/08/2012
50% of CheckPoints app users discovered a previously unknown product w/ their smartphone...
Shopping app Checkpoints drives product discovery
2/08/2012
Checkpoints works with brands like Proctor & Gamble, Levi’s, Coca Cola and Nestle, to highlight products in particular stores and chains that users can interact with...
inMarket unveils world’s first mobile shopper network, becomes CheckPoints’ parent company
2/07/2012
CheckPoints rebrands as inMarket; becomes world's largest mobile shopper network...
Shopper-reward company changes name and adds messaging
2/01/2012
The maker of shopper-reward application CheckPoints changed its name from CheckPoints to inMarket Shopper Network. The company also is partnering with ShopSavvy to offer targeted messages when consumers scan products...
inMarket Shopper Network Promises In-Store Pay-Per-Scan
1/31/2012
The inMarket Shopper Network says it will reach more than 20 million mobile-empowered shoppers while they are in the store and actively scanning items for product information, rewards points or discounts...
Mobile Shopping App CheckPoints Rebrands As InMarket To Broaden Focus
1/30/2012
CheckPoints, a mobile shopping app that launched at TechCrunch Disrupt in 2010, is rebranding today as InMarket...
Coke Christmas Campaign Uses White Cans & Mobile To Generate Donations
1/12/2012
Users of the CheckPoints app can make donations on the spot to the fund and also receive rewards points...
Valpak Coupons Now Available on CheckPoints
1/9/2012
CheckPoints 3.0, consumers can Scan@Home with everyday household products...
CheckPoints Rewards You for Checking Out Your Favorite Places and Products
12/02/2011
CheckPoints is a new mobile app "that pays you back....
5 Companies Giving Back Online for the Holidays
12/01/2011
App users, who earn points for scanning participating products in stores, can donate directly to Arctic Home...
Coke Enlists Checkpoints App To Push User Engagement
11/29/2011
Working with shopping rewards app CheckPoints, shoppers are able to scan the can in the store...
'CheckPoints is another app that works in similar fashion
11/28/2011
Points can earn you airline miles, gadgets and Amazon and iTunes giftcards...
Smart phone apps allow holiday shopping on a budget
11/24/2011
Paula found free phone apps that reward her with gift cards to Wal-Mart, Target and Amazon.com...
Shopping app review: Checkpoints
11/10/2011
CheckPoints: This app rewards shoppers just for checking out products with no purchase necessary...
'Shopper 2.0' prefers smartphones over computers
10/28/2011
"Shopper 2.0" spends more time using their smartphone than they do "traditional computers" (16.2 hours a week), a kind of tipping point in favor of smartphones. The gap will only continue to widen in favor of smartphones...
CheckPoints: Mobile is now preferred media channel for consumers
10/25/2011
CheckPoints, which is a mobile app/service that engages consumers as they make purchasing decisions in-store...
Make Money From Smartphone Apps
7/8/2011
Reward users for checking out your products with the app that pays them back...
6/20/2011
It's time your smartphone started paying you back! Watch CheckPoints featured as the Free App That Pays You Back on KTLA News Los Angeles...
Kimberly-Clark targets moms with mobile rewards via Disney promotion
6/24/2011
Kimberly-Clark is kicking off a mobile incentive campaign in conjunction to Disney•Pixar’s “Cars 2” release that lets moms earn rewards by participating...
Ice Cream Lovers Earn Rewards in Nestle's Mobile Campaign
5/31/2011
Nestle has selected CheckPoints to power the mobile piece of its summer-long marketing campaign for the Dreyer's and Edy's Grand Ice Cream brands ...
3/31/2011
Checkpoints got me to pick up (and buy) brands I don't ordinarily consider, and introduced me to new SKUs from venerable brands I already purchase ...
Deal Hunter: Best apps for getting discounts
2/18/2011
Using your smartphone to save money every time you walk into a store, no matter whether you're buying or just browsing? That's what we call smart. We tested the four most popular money-saving apps for iPhones ...
CheckPoints' Mark DiPaola Weighs In On Location-Based Marketing
3/18/2011
CheckPoints has quickly emerged as a contender in the location-based marketing space, competing with shopkick, Foursquare, Gowalla and Placecast ...
Bargain Thursday: Shopping App Rewards
2/03/2011
Shopping for groceries and other domestic items just got a little more interesting. There is an app that promises gift cards that you earn by scanning products to earn points...
Apps let you scan, snap and click your way to rewards
2/01/2011
Need some extra money? Take your smartphone to the store and rack up points for cash and gift cards. One of the latest marketing trends pays you to walk into stores and use your phone's camera to...
1/24/2011
CheckPoints' partners include Kmart, food manufacturers Tyson and Frito-Lay, and consumer electronics company Belkin. DiPaola said it has been easy to get companies to sign up for the app because it gives them the opportunity to market to potential customers at the point of purchase...
Surge in Barcode Scanning Lifts CheckPoints to 500,000 Users (800K Users As Of July 2011)
1/13/2011
50% of all barcode scans — there have been more than 600,000 total scans to date (3.5 MM scans as of July 2011) — are taking place in grocery store aisles. In fact, all scanning activity is on the rise and tripled between November and December of last year...
CheckPoints Hits A Million Check-Ins, 600K Bar Code Scans (3.2 MM Check-Ins & 3.5 MM Scans As Of July 2011)
1/06/2011
Fast moving shopping rewards app and TechCrunch Disrupt finalist CheckPoints has hit a couple of milestones this week...1 million store check-ins and 600K barcode scans, or users scanning the barcodes of participating products in participating stores. (3.2 MM Check-Ins & 3.5 MM Scans As Of July 2011)
CheckPoints Featured on ABC News
12/10/2010
Watch CheckPoints Featured on ABC News! Checkpoints rewards you with gift cards and gadgets, just for scanning barcodes while you shop.
Shopping Rewards App CheckPoints Launches On Android
12/03/2010
Despite not being available for OS3 users until recently, CheckPoints is currently the fastest growing mobile shopping application (in the same space as Shopkick and Barcode Hero) on the iPhone, amassing its first 100K users in one month and its last 100K users in the past two weeks. (Total 800K users as of July 2011)
Check-in Apps' Next Stop: Your Supermarket Aisles
11/15/2010
Once a consumer locates and scans the product for points, CheckPoints' advertisers also have the ability to serve up everything from a coupon to a recipe to a sweepstakes [and games]...
Mobile Shopping Startup CheckPoints Partners With Kmart
10/29/2010
At Kmart, CheckPoints users will earn more points for checkins, as well as be provided with an in-app list of featured products that they scan via their iPhone to earn additional points. Kmart is the startup's first featured location and the partnership is specifically designed to drive attention (read customers) to specific products on store shelves. ...
Five Apps That Will Make Life Easier This Season
10/29/2010
CheckPoints – a shopping app that rewards you for checking-in to stores while you do your holiday shopping and scanning barcodes. Accumulate points and earn real world rewards like airline miles, gift cards, and gadgets...
Mobile Shopping App CheckPoints Now Available in Apple App Store
10/19/2010
Shoppers can unlock exclusive content like coupons, games, and recipes each time they scan the UPC of a featured item - no purchase necessary. Featured brands at launch include Belkin(R), Energizer(R), Seventh Generation(R), Tyson Foods(R) and many others...
The Clark Howard Show Features CheckPoints
10/09/2010
CheckPoints offers new twist on location-based marketing. With the CheckPoints app, you earn points for simply scanning the barcode on an item in a store. You can redeem the points you collect for free gift cards, airline miles and other perks.
Watch CheckPoints Featured on Fox News
10/05/2010
CheckPoints - The App That Pays You Back - Featured on Fox News. Scan product barcodes for points, and turn those points into rewards like giftcards gadgets, and airline miles. Check out the video on YouTube!
Check-in apps offer smart phone users rewards
10/04/2010
CheckPoints, of Venice (Los Angeles County), has a similar check-in service, although it works at any retailer that sells the sponsored product. Users earn points for scanning the products' barcodes...
10/01/2010
So far, Checkpoints is available for use in more than 1 million locations across the U.S. Points can be cashed in for about 40 different types of rewards, including airline miles, Chanel handbags and Apple iPads...
Malls, Walking: The Latest Shopping Apps
09/28/2010
The user gets points for scanning selected products; the merchant gets the advantage that once users pick up that product, they are statistically more likely to become buyers ...
Barcode Scanning for Points and Prizes with CheckPoints
09/28/2010
If you can believe it, a company called CheckPoints has just come up with yet another twist on how "check-in" location-based services applications should work. With its new smartphone application, consumers are rewarded for scanning the barcodes of their favorite products while shopping...
CheckPoints Wants to Reward You for Checking Into Store Products
09/27/2010
Millions of consumers use location-based mobile apps to check-in to locations every day. But CheckPoints, a new mobile shopping application, is looking to take check-in services to the next level by asking you to check into products within stores. Each check-in rewards the user with points that can be redeemed for prizes like gift cards, miles or gadgets...
Earn gift cards for looking at products with CheckPoints app
09/27/2010
Add another shopping rewards app to the iPhone dial. CheckPoints, a new app that offers shoppers prizes, discounts and cash, is launching this week for the Apple iPhone, iPod Touch and iPad...
New App Rewards Shoppers for Scanning Barcodes
9/27/2010
Newcomer CheckPoints is taking a slightly different approach to the mobile shopping space with a service that combines checkins, barcode scanning and rewards for an all-in-one consumer and brand-friendly platform...
CheckPoints: A Social Shopping App That Will Cost You Negative $0.99
9/27/2010
There's clearly something to this idea of mobile/social shopping. Or at least, a huge group of startups all seem to think there is. Already this year we have apps like Shopkick and Barcode Hero attempting to build upon what apps ShopSavvy and others have been working on for some time...
CheckPoints puts a new spin on checking in
8/19/2010
While much attention has been focused on Facebook's Places location app and how it will affect the Foursquares and Gowallas of the world, there's at least one LBS startup that doesn't see Facebook encroaching on its territory. CheckPoints expects to come out of stealth mode next month with an app designed to hook consumers up with...
CheckPoints Offers "Check In" for Consumer Products Goods Brands
8/19/2010
Up to this point, it is probably safe to say that most users of location-based check-in services have been trying to meet up with friends. But Todd DiPaola, CheckPoints president, is pretty sure there are lots of practical things check-in services can...
Is location-based advertising the future?
8/11/2010
CheckPoints, which has just been given its first million in funding by its very founders, brothers Mark and Todd DiPaola, is an advertising and rewards system that could make popping out for a bit of window shopping a rather different experience...
Is this the future of window shopping?
8/11/2010
Advertisers have always sought better ways of targeting consumers, but now a start-up company is promising to give them a way to target prospective buyers while they are holding the potential purchase in their hands. Soon, you could be sent advertising messages each time you...
Mobile shopping startup CheckPoints gets $1M in funding
8/6/2010
CheckPoints plans to launch bar-code-enabled location-based shopping applications for the iPhone in September and for Android devices in October. The applications will enable consumers to earn virtual currency they can redeem for rewards and learn about new products by...
Stealth-Mode Startup "CheckPoints" Aims To Revolutionize Mobile Advertising With Retail Check-In App
8/4/2010
Still in stealth-mode until September, "CheckPoints" will debut with numerous retail partnerships and shiny new iPhone and Android apps that allow consumers to use their smartphones to discover featured brands and deals in retail locations across the country. How it differs, is that consumers accrue points simply by...
Online Ad Veterans Fund Mobile Shopping Startup "CheckPoints"
8/3/2010
CheckPoints LLC, a mobile startup slated to enter the location-based retail category in September, today announces it closed a $1 million Founder Series A financing round from co-founders Mark and Todd DiPaola. The brothers are no strangers to bleeding edge advertising success. They created performance marketing agency Vantage Media in 2002...
