Team

Todd DiPaola

Todd Dipaola

CEO and Founder

Veteran entrepreneur Todd Dipaola co-founded inMarket in 2010 to bring the performance and accountability of digital marketing to the realm of retail.

Todd previously co-founded and bootstrapped digital marketing agency Vantage Media at the inception of search advertising. Vantage ranked 31 on the Inc 500 and earned "The Fastest Growing Technology Company in Los Angeles" honors by Deloitte's Fast50. In 2007, Todd exited the company at a valuation north of $100MM.

Todd's entrepreneurial experience is also rooted in philanthropy. In 2007, he created the Dipaola Foundation, which was featured in Entrepreneur Magazine, to work on environmental and systemic societal issues. He sits on several boards including UC Berkeley's Goldman School of Public Policy and California Common Cause. As Chairman of Common Cause, the organization succeeded in reforming redistricting to eliminate gerrymandering and activating online voter registration for the first time in history.

Todd graduated as a Regents Scholar from UC Berkeley in Molecular and Cell Biology with emphasis in Immunology.

Mark DiPaola

Mark DiPaola

Chairman and Founder

Mark DiPaola founded Vantage Media and served as its president for 6 years. During this time, Mark grew Vantage into one of the largest and most successful operations of its kind, ranking #31 in the Inc. 500, and #1 on the Deloitte & Touche Fast 50.

Vantage's pay-for-performance model added accountability to the often unruly world of online advertising, and attracted attention from top private equity firms including Scale Venture Partners and Tudor Ventures. In 2007, Mark led the largest Series A funding of any US company in nearly two years, at a valuation of over $150 million. Previous to Vantage, Mark was a strategy consultant at Monitor Consulting.

Mark was recently named an Ernst & Young Entrepreneur of the Year Finalist, and received the Award for Excellence in Achievement by a Young Alumnus from his alma mater, UC Berkeley. Mark is on the Advisory Board for The Boys and Girls Club of Santa Monica and a Trustee of the Dipaola Foundation.

Mike Don

Mike Don

COO

Mike comes to inMarket with over 30 years of experience in retail, finance, and c-suite responsibilities, most recently as CFO of Pinkberry. Mike worked in retail for Kroger and Fred Meyer as the Treasurer, Senior Vice President of Strategic Planning, and later as CEO of one of the Kroger companies. He also held leadership positions at Popcornopolis and worked at Columbia Distributing, a region leading beverage distributor.

Mike moved west from Cleveland, Ohio to get his undergraduate degree from Pomona College. He shortly thereafter was certified as a Public Accountant in Oregon. Mike has worked with and been on the board of directors of several organizations including CASA (Court Appointed Special Advocates), the Red Cross, and local schools.

Robbie Brackett

Robbie Brackett

CTO

Robbie Brackett previously served as President and CTO of Friendfinder Networks from 2001 to 2013. Friendfinder operates an array of large dating sites and proto social networks. Its largest site peaked at #40 worldwide, according to Alexa.com. Robbie spearheaded the architecture of Friendfinder's technology platform to scale up to service over 250M users. Robbie also built a team and systems to measure, monitor, and optimize Friendfinder's KPIs using best practices in data analytics.

Robbie has made learning about new technologies his life's work, and has particular interest in machine learning. In previous positions and side projects, Robbie designed systems to automatically punctuate text and identify the colors in clothing.

Robbie holds Bachelor's degrees in Computer Science and Language Studies from UC Santa Cruz, where he was a UC Regents Scholar.

Joseph Tripp, Jr.

Joseph Tripp, Jr.

Executive Vice President, Sales

With over 15 years of experience, Joseph has been at the forefront of digital advertising innovation. Today, top consumer brands rely on him to provide the latest and greatest strategies in mobile proximity marketing.

Under his watch, the team is focused on delivering best in class proximity marketing programs for brands that result in measured ROI. Joseph’s brand-focused creative strategies have enabled clients such as Kraft, P&G, and Hillshire Farms to enjoy increased sales and purchase intent upwards of 20x.

Prior to inMarket, Joseph developed a deep understanding of CPG needs at Cooking.com, where he kick-started its sales division into a period of unprecedented growth and boosted revenue to record heights, while introducing top food and cooking brands to highly influential, contextual digital marketing.

A Southern California native, Joseph currently resides in Los Angeles where he enjoys exploring the latest in technology and spending time with his son.

Charlie Bean

Charlie Bean

Senior Vice President, Client Services & Administration

Before joining inMarket, Charlie implemented successful customer care organizations for three different East coast-based start-up companies. She has over 25 years of customer operations and project management experience in the network hosting, satellite communications, retail and aerospace industries and brings to InMarket a strategic focus for the day-to-day operations as well as a customer-centric approach to client services.

Charlie received her bachelors degree in Business Administration from Strayer University and is certified by the Project Management Institute as a project management professional. In her spare time, Charlie provides volunteer support to several local non-profit organizations.

Sohrab Pirayesh

Sohrab Pirayesh

Senior Vice President, Design

Sohrab brings over 10 years of interactive design experience to inMarket. He's a hands on creative team leader driven by growth as it relates to products, brands, and strategies across disciplines and touch points. In all his work, Sohrab's process begins with empathy and how it can foster long term relationships with users, clients, and collaborators.

Prior to inMarket, he co-founded Uxer Design, a user experience design firm helping fast growing online retailers strengthen their brand and accelerate sales by refining the user experience.

Previously, he was a Creative Director in digital advertising working with brands including Acura, CBS, Nissan, Microsoft, the NFL, and Fox.

In his spare time, Sohrab is also a filmmaker working with themes relating to identity, faith, and the synthesis of eastern and western values and culture. Sohrab is a graduate of the University of California at Berkeley.



Alex Finkel

Alex Finkel

Director of Partnerships

Alex is responsible for building inMarket’s partnerships with leading publishers across the U.S., helping them leverage location to deliver contextual experiences that drive usage, retention, and new ad revenue.

Prior to inMarket, Alex led partnerships at ROXIMITY, a location-based mobile platform, where he worked on innovative projects with brands like Mondelez, Starbucks, and the Brooklyn Nets. Across Mondelez brands, Alex led work with Ritz Crackers on a 1,000+ location iBeacon deployment at Walmart, as well as strategy and execution of Trident Gum's first location-based mobile campaign. Additionally, Alex led business development and day-to-day management with clients and partners including Ford, Samsung, TED, MediaVest, and Anheuser-Busch.

A Colorado native, Alex currently resides in New York City where he enjoys eating and walking his way through the city.